Alex Cruz Farmer - Managing Director
Alex is the founder and managing director of NetSumo. He set the company up in 2005 with a small loan from his nan. Since launch Alex’s team has racked over 1500 servers and built over 250 networks globally. He is the daily driving force behind the company.
Alex has a customer-focused ethos that shines through in everything NetSumo undertakes. He has over eight years industry experience, has been an ISPA Awards Judge for the past three years and is a LINX Programme Committee member.
A people person who thrives on getting the job done, Alex manages the day to day running of NetSumo but is not adverse to rolling up his sleeves and working hands on with his major accounts.
Alex has lived in Brighton all of his life and has a flat in London during the week. His is a keen cyclist and snowboarder and also has a passion for cars and sailing.